China Fabric Factory Fabric News Sales of 1.9 billion a year! “Cao County, the Center of the Universe” has made Hanfu popular. Are related fabrics such as imitation silk and organza going to take off?

Sales of 1.9 billion a year! “Cao County, the Center of the Universe” has made Hanfu popular. Are related fabrics such as imitation silk and organza going to take off?



Recently, a small county in the east, west and south of Shandong has become popular. It is the “Center of the Universe Caoxian”, a small county together with “Bei…

Recently, a small county in the east, west and south of Shandong has become popular. It is the “Center of the Universe Caoxian”, a small county together with “Beijing, Shanghai and Guangzhou”. The main reason why a mediocre small town can be popularized by the Internet is because this small town has the largest Taobao village in Shandong Province and is also the largest Hanfu base in the country. Hanfu sales are 1.9 billion a year. Today, this small county is competing with big cities such as Hangzhou, Guangzhou and Chengdu for the Chinese Hanfu market.

The fire in Caoxian County not only made the country and even the world know that there is such a small county in Shandong, but more importantly, it made more people familiar with and understand Hanfu. . The hot-selling Hanfu, when worn by consumers, is a vivid advertisement. It not only charms consumers and spreads Hanfu culture, but also greatly promotes the Hanfu market.

According to market forecasts, in 2021, Hanfu enthusiasts The number will reach 6.894 million, and the market sales will reach 10.16 billion yuan. According to the “2020 Hanfu Consumption Trend Insight Report”, the transaction amount of Hanfu on Taobao platform exceeded 2 billion for the first time in 2019. So far, the number of people who have ordered Hanfu on Alibaba has reached nearly 20 million. The market for Hanfu is expanding day by day. As textile people, we may pay more attention to the fabrics of Hanfu. So how closely does the fabric of Hanfu relate to our own products?

Hanfu fabrics are mostly conventional chemical fiber products

Another On the other hand, the Hanfu market has further developed from the early days of high-end customization that cost thousands or tens of thousands of yuan per piece to the stage of “letting a hundred flowers bloom”. In particular, Hanfu that costs around 100 yuan is more popular in the market. In fact, if Hanfu wants to be familiar and loved by more people, the price must be close to the people. Only in this way can more Hanfu enthusiasts afford Hanfu and more consumers become enthusiasts.

According to the “2019 Hanfu Industry Report”, the proportion of consumers who choose Hanfu priced at 100-300 yuan is the highest, reaching 41.78%. Of course, there is almost no possibility for Hanfu at this price to be made from various high-end fabrics such as silk, Tencel, pure cotton, etc. Most of them are replaced by various types of chemical fiber fabrics.

In fact, this is indeed the case, open any On the online shopping platform, you can choose a piece of Hanfu for 100-300 yuan, and the fabrics they use are basically polyester. If we look at the fabrics from the professional perspective of textile and clothing people, we will find that the fabrics used in these Hanfu are conventional silk products such as chiffon, tangled hemp, and organza. So what is the recent status of imitation silk, which is favored by hot-selling clothing?

Imitation silk stocks are piled up and sold at low prices

How is the market for imitation silk? The attitude of the person in charge of an imitation silk company with 400 looms in the market may be the most intuitive representation of the state of imitation silk. According to the person in charge, they have been making silk-like fabrics for more than 20 years, but now they dare not say that they are making silk-like fabrics, because making silk-like fabrics basically means no customers and no orders.

The decline of imitation silk can also be seen from the changes in fabric prices. Take the common 75D chiffon beads as an example. In previous years, this fabric cost about 3.4 yuan/meter. During the epidemic last year, the price dropped to about 2.3 yuan/meter when raw materials plummeted. The price of raw materials has rebounded significantly after the Spring Festival this year, but the price of 75D chiffon beads has not kept up with the increase. Many manufacturers on the market are selling goods at 2.1 yuan/meter, but even so, sales are still worrying.

According to relevant manufacturers, the quotations for this type of chiffon beads are all at a loss, because the raw material cost alone reaches 2.2 yuan/meter, not counting other Labor, water, electricity, equipment depreciation, etc. It might be better to use last year’s stock fabrics, but at most it’s just capital preservation, and there’s no hope of making money.

From the perspective of textile fabrics, in the past There is almost no hope for artificial silk as a women’s clothing fabric. All kinds of fabrics are still unsaleable even at a loss. It can be seen that the market demand is not large, and even downstream there is no idea of ​​​​stocking up at low prices. However, the popularity of Hanfu in Caoxian County, Shandong Province also allows us to see the way out for imitation silk. There may be a glimmer of hope in transforming Hanfu fabrics, especially as the popularity of Hanfu is sweeping the country.

Nowadays, there are more and more tourists wearing Hanfu near holidays and scenic spots. The market demand is also gradually expanding, and consumers’ price requirements will also become higher and higher. There are more and more low-cost imitation silk fabrics that will perfectly fit this market.

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Author: clsrich

 
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