According to the website of the State Sports General Administration, eight departments including the General Administration of Sports and the National Development and Reform Commission recently jointly issued the “Outdoor Sports Industry Development Plan (2022Year-2025 The notice of ) proposed that by 2025, the high-quality development of the outdoor sports industry will achieve remarkable results, and an effective connection between supply and demand will be basically formed. A development pattern that develops in harmony with the ecology, highlights product and service brands, and continues to innovate business formats and models.
The number of participants exceeds 4 billion, and the market size exceeds 3Trillions
According to the “Planning”, during the “Thirteenth Five-Year Plan” period, the outdoor sports industry has achieved rapid development. As of the end of 2021, the number of participants in outdoor sports nationwide has exceeded 4 billion. An outdoor sports product supply system covering all mountains, rivers, land and air has been basically formed. A large number of outdoor sports such as mountain climbing, hiking, marathon, cycling, skiing, kayaking, paragliding, orienteering, etc. are booming, and a variety of online and offline products have emerged.
If a worker wants to do his job well, he must first sharpen his tools. While outdoor sports are being promoted and developed, the outdoor economy is also rising. It is expected that as outdoor sports venue facilities continue to increase, their popularity increases significantly, and the number of participants continues to grow, the total scale of the outdoor sports industrymayexceed3Trillion yuan.
New Blue Ocean for Textile Industry
In fact, the outdoor sports category has begun to exert force in the textile field this year, which is concentrated in the “camping” category.
According to official data, during this year’s Tomb Sweeping Day holiday, the search volume for “camping” increased by 427% year-on-year, the number of “camping”-related notes published increased by 271% year-on-year, and the number of views increased by 170% year-on-year.
In this year’s “Double Eleven”,the camping trackis alsowith amazing explosive power, in the sky Cat, goes on sale45 minutes later than the first full day last year. The sales of sports and outdoor products such as Mugaodi, Heilu, and Noke in the first hour of this year’s Double11 exceeded the sales on the first day last year.
Data from the China Industrial Textiles Industry Association shows that in the first half of 2022, the domestic demand market for structural reinforcement textiles is strong, and the domestic market demand index of 68.8 is the highest in the industry. The tent and canvas industry has a good development momentum. The operating income and total profits of enterprises above designated size increased by 11.4% and 23.9% respectively year-on-year. The profit margin was 6.1%, an increase of 0.6 percentage points year-on-year.
From a micro perspective, in the current situation of overcapacity of traditional fabrics, outdoor sports fabrics, as a rare emerging growth point, have become the “life-saving straw” for many textile companies. During the visit to the market, the person in charge of more than one textile company told the editor: “Almost all orders have been reduced this year. Only some outdoor products such as tent fabrics have a steady demand for fabrics, and orders It’s often hundreds of thousands of meters at a time. It’s very rare to place such a large order in this current market situation.”
Demand for outdoor products
Outdoor sports fabrics are divided into two categories. One category is for public products. For example, we ordinary people go camping in suburban parks on a whim on weekends. At this time, the material of the tent only needs to meet the general functionality. In this area, consumers’ social needs will be greater than their functional needs, so this part of the fabric will focus more on aesthetics and functionality. The demand for this type of fabrics is bound to occupy the bulk. It is foreseeable that the development of the outdoor economy is far from reaching the end, and it will still be a strong growth point for the fabric market next year.
The editor can predict that other textile people will naturallyIt can also be predicted that after all, many textile companies have made money from this this year, so they will naturally focus on this part of the content. If it is just ordinary civilian products, the production threshold is not high, and other textile companies that see this part of the market will also flock to it. In the current environment where there is a lack of market growth points, it means new involution.
The other part is provided to professional outdoor sports enthusiasts. The functionality of this part of the products requires far more than mass products, but at the same time the added value is not the same. At present, the most cutting-edge production technology of these products is still in the hands of European and American manufacturers. Of course, although there is a gap between domestic enterprises, the gap is constantly narrowing.
In recent years, the number of participants in sports such as mountain climbing, hiking, and outdoor cycling has grown exponentially in China, so the possibility of monetizing technical reserves in this area is very high.
<br /
