Any object must maintain uniform linear motion or rest until an external force forces it to change its state of motion.
——Newton’s first law
Time has arrived in March, which is the traditional peak season for the textile market. However, the performance of polyester raw materials is still very weak. Weaving companies do not seem to have concentrated replenishment at the end of the month. 2 On 28, the average production and sales of polyester were only 5%.
Textile companies seem to have fallen into a very conservative mentality. Whether this mentality is right or wrong, it will always affect the company’s judgment and decision-making in many cases.
The roots of conservatism have long been laid
There is a law of inertia in physics, and this inertia actually exists in the textile market. This inertia is the sum of the mentality of a large number of textile companies, forming a trend.
If you have made money before, you will do it the same way you made money before; if you lost money before, you will seek advantages and avoid disadvantages. If there are more textile companies with the same mentality, the market will form. The current market situation is extremely conservative. From end consumers to clothing companies, traders, and weaving companies, they are all taking a conservative stance.
In fact, the roots of this conservatism have been laid since 2018.
2018 is a magnificent year, and it is also the beginning of many turning points in the textile industry. This year, there was a rare oversold situation for regular fabrics. An old water-jet loom could earn 180 yuan a day. Customers came to the door of the weaving factory. Queuing up to wait for goods;PTAThe futures price has gone up8000, and the spot price has been called10000; Polyester companies with PTA business have reported gratifying financial results, which has led many chemical fiber leaders to start to open up the entire industry chain. Planning…
After 2018, the market enthusiasm was consumed and entered a downward cycle. 19 Textile companies stocked up as usual at the beginning of 2019. As a result, they lost as much as they stocked. In the first half of the year The peak season ended early, and inventory forced many textile companies to withdraw. The next few years of the epidemic will be followed, and the market will be good and bad, and polyester factory promotions will become the norm. After several consecutive years of repeated push and pull, the mentality of textile people has become more and more conservative, forming a very strong inertia in the market.
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Persistence is victory
Just like a moving train, if you want it to stop, you need to exert force for a long time and for a long time. When the general trend changes, the original market will not change immediately, but will continue along the original track for a period of time due to inertia. What is needed at this time is for companies to judge the situation and stick to it.
It’s still an example in 2018. In fact, most textile people understood the general environment at that time. The competition with traditional fabrics was becoming more and more fierce. The good days of traditional “bulk goods” were not long away. If If you want to remain competitive, you must improve technology and strengthen management. However, just because of the dividends from the transfer of water-jet looms, some textile companies have changed their mentality and missed the best opportunities for technological improvement. However, companies that persisted in transformation gained greater advantages in subsequent competitions. .
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Looking back now, everyone has seen that foreign trade, especially the foreign trade of traditional European and American developed countries, is becoming more and more difficult to do. From a broad perspective, “national unified market”, “domestic and foreign dual circulation”, and “One Belt and One Road” It has been said for several years. These are the future strategies that the country has determined.
From a small perspective, the wave of fast response brought about by small batches and multiple batches brought about by live broadcasts and online sales, the market’s ultimate pursuit of product functionality, the rise of Chinese-style clothing…every point seems to be a long-term development. business opportunities.
But again, if you want to seize these opportunities, you need to invest a lot of time and opportunity costs. Maybe you really “go out” to emerging markets such as Southeast Asia and South America to find business opportunities, maybe you have deep cultivation in the technology field, maybe you have to seize It is a difficult road to stay in the cross-border trend of live broadcasting. Due to inertia, companies may also encounter various setbacks, but this may be the best way to escape from the red ocean of vicious competition.
In the textile industry, there are few opportunities to make quick money, and the risks are extremely high. Because the project can make quick money, it means that the threshold for this matter is not high. When the news spreads, a large number of people will definitely follow suit. For example, 2020At the beginning of 2020, some people did seize the opportunity to make money with masks and meltblown cloth, but they were only a minority. More people who wanted to make quick money ended up with nothing.
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