Spring means hope and rebirth, and March is the traditional peak season for the textile market. It has been nearly half a month since the market entered the peak season, and many companies have already felt the spring breeze blowing in their faces. Recently, reporters visited the Shengze Textile Market and found that the current order volume in the market has increased significantly.
Busy development of popular Chinese style products
Textile companies are busy with development. The person in charge of a weaving factory in Shengze said: “The factory’s operating rate remains at 100%. We produce differentiated jacquard fabrics. The sales of Guofeng jacquard fabrics are good, and orders for March are already full.” The person in charge of another weaving company also said : “The factory produces yarn-dyed jacquard fabrics, and clothes with national fashion patterns are selling well on the market, so the market for related fabric products is also very good.”
However, some market participants have reported that the common pressure faced by development factories is development costs. The technical difficulty is relatively high, and the pressure to develop new products is also relatively high. Nowadays, the market competition is fierce, and the pace of R&D cannot be relaxed.
Orders pick up and production is busy
Textile companies are busy with production. It is understood that many merchants’ foreign trade orders have increased since the beginning of the new year. As a leader in the textile industry, the foreign trade industry accounts for a large proportion of the entire Shengze market. After the beginning of this year, the overall textile orders have shown an obvious upward trend. Shengze Enterprises related to Ze market said: “Now foreign trade orders have increased by 30-40% as a whole.”
Judging from the data, the operating rate of local weaving factories has been on the rise since the beginning of the year. This week, the operating rate of local weaving companies has reached 76%, an increase of 0.4% from last week; the operating rate of local printing and dyeing is 77.2%, which is higher than the previous week. Weekly increase of 0.9%.
From the perspective of raw materials, due to profit promotions by polyester factories last week and weaving companies actively stocking up, sales of polyester raw materials were relatively deserted this week. Among them, on March 6 and March 7, polyester filament increased for two consecutive days due to cost support. The continuous price increases also affected the enthusiasm of enterprises for purchasing. Therefore, the production and sales of polyester filament were mediocre, with the average weekly production and sales at around 53%. , down 40% from last week.
Expanding the market and busy transforming
Textile companies are busy transforming. The textile market in 2023 will face the challenge of a weak global economy. As the pace of transformation and upgrading of the textile industry accelerates, many companies are accelerating fabric research and development. At present, some fabrics of certain specifications are in hot sale in the market. The monofilament mitong fabric developed by a certain company is extremely popular, and you need to queue up in cash to get it. Coincidentally, the double-layer pocket grid developed by another company also has the same situation.
Shengze textile companies are showing their talents, exploring markets and empowering their products. Companies may focus on product development to make themselves unique and stand out; they may turn fabrics into garments to make them more three-dimensional and vividly displayed in front of customers; or they may create brands for fabrics to better strengthen their own attributes and seek greater market share. Influence……
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