In the spring of March, the grass grows and orioles fly. The gradual recovery of the consumer market has also brought warmth to the spring of the textile industry. Through market research, the editor found that many textile companies said that after entering March, the order recovery trend was obvious, and market optimism gradually increased.
Domestic sales pick up
Sales volume of differentiated fabrics increased
As one of the three elements of clothing, fabric can not only interpret the style and characteristics of clothing, but also influence the color and shape of clothing.
In the recent traditional “new season” of the textile market, samplers will frequently shuttle to various shops in the market, sparing no effort to collect new fabrics. New fabrics are highly differentiated, which can not only bring new orders and customers to enterprises, but also bring more inspiration to fashion designers. For example, 15D pongee, which has been in good demand recently, is not only velvet-proof and waterproof, but also has skin-friendly feel and lightness. As the concept of “light down” becomes increasingly popular, it has become the fabric of choice for high-quality goose down jackets. There is also a T800 double-layer lattice fabric that is favored by designers for its unique texture. The popularity of ready-to-wear made this fabric once “hard to find”.
A fabric manufacturer focusing on domestic sales revealed that because the company has always given top priority to new product research and development and based on meeting customer needs, it has steadily output 2-3 new fabrics every month. Therefore, the order maintenance situation is good, and the orders received have been arranged until the end of August.
Data rebounds
Proper stocking brings vitality
The “Gold, Three, Silver and Four” are coming. Although the overall performance is not as good as expected, the appropriate amount of stocking by traders and manufacturers has brought vitality to the textile market!
A weaving company said that its current operation rate has reached 100%, and all orders are for stretch satin fabrics. Due to the low market inventory of this fabric, traders have been stocking up and orders can be maintained until the end of May.
Judging from the startup situation, since the resumption of work, the startup rate of local weaving companies has been in an upward cycle. This week, the startup rate has rebounded to 76.1%, an increase of 0.1% from last week. In terms of dyeing factories, local dyeing factories still maintain high-load operation, and the delivery schedule is slightly loose. The current operating rate is 77.5%, an increase of 0.3% from last week.
However, the fluctuations in raw materials cannot be ignored. In the second week of March, macro-financial risks continued to be released, and crude oil prices plummeted. On March 15, overnight crude oil collapsed directly, and Brent crude oil plummeted 4.11% overnight. It has also driven the entire polyester industry chain to become full of green! In order to better cope with the situation, Shengze weaving companies have become increasingly cautious in purchasing raw materials, mostly replenishing stocks for immediate needs.
Since this year, Shengze textile companies have worked hard to break the situation. Some regard innovation as the primary productive force and develop new products to seize market share; some embrace various new media and build corporate visibility through multiple channels; some actively participate in various exhibitions and cross-regional Seize customers and orders, and use practical actions to demonstrate the spirit of “dare to do, dare to venture, dare to do, and dare to be the first”.
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