Extra! Extra! Shocking news: The unit price of digital printing is 1.5 yuan/meter! There is still 1.2 yuan/meter!
01. Digital printing prices plummet
It is understood that the current unit price of digital printing on the market is generally 1.5 yuan/meter. As early as March, the editor published an article about the printing industry. The printing market has stalled in March, with most manufacturers only having a 30% operating rate. Now that we have entered April, the overall market situation has declined, and the situation in the printing market has been even worse. Therefore, price wars are naturally inevitable. But beyond the editor’s expectation, the price of digital printing has dropped to freezing point and skyrocketed!
Looking back on the past, digital printing first appeared in the market ten years ago. At that time, the output of digital printing was small and the cost was high, resulting in the unit price of processing reaching 35 yuan/meter. With the reduction of raw material costs and the continuous updating of equipment, processing fees have been declining, reaching 5-6 yuan/meter five or six years ago. Then, under the market pattern of chasing low prices and low costs, it dropped to 2 yuan/meter last year. But now, the price of 1.5 yuan/meter is indeed a bit outrageous!
02. Digital printing bans transfer printing
The sharp drop in digital printing prices in the past two years has ushered in the spring of digital printing, but it is an indisputable fact that market competition has become increasingly fierce. As we all know, the common types of printing on the market are mainly water printing, transfer printing and digital printing. Transfer printing is the most traditional printing and has the largest output. However, with the increase in digital printing output, it is now comparable to transfer printing. Moreover, the unit price of digital printing is now only 1.2-1.5 yuan/meter, while the unit price of transfer printing is 1.4-1.8 yuan/meter. The price of digital printing is lower than that of transfer printing, so customers will naturally choose digital printing with faster production speed. Therefore, it can be said that digital printing has outlawed transfer printing.
Normally, without special requirements, the printing price determines the type of printing, but now the price limit of printing has been broken, and the price advantage has also been broken, exposing the shortcomings of each type of printing. Some printed varieties are likely to be hit hard by the market after losing price protection.
At present, market development has entered a reshuffle cycle. Companies with strong market strength have reduced production costs through reasonable resource allocation, afforded prices, and achieved quality. High-quality customer resources are concentrated in these companies. And those small companies grit their teeth and fight for price but cannot compete with quality. Under the fierce competition in the market, they grit their teeth and struggle to survive. However, by doing this, companies not only lower the overall market price, but also throw away their own profits, which may eventually lead to bankruptcy.
The plight of printing has been exposed this year, but the plight of printing is obviously not just caused by the general environment. Its own characteristics and the development status of the industry are posing a series of difficult problems, and the current printing market is undergoing a major reshuffle.
Although the overall operating pressure of digital printing companies is currently relatively high, companies are still struggling to survive in the cracks and looking for their own characteristics and advantages. At present, some companies with relatively good operating conditions in Shengze area have launched their own flagship products.
Summarize
According to the owner of a digital printing factory: “The future market will still have to focus on quality. Only by building a reputation, orders will naturally come to your doorstep. Quantify it with a reasonable low price to dilute the pressure on labor costs. In the end, we will expand the volume and make more products.” Only by being high-quality products and targeting high-end customers can there be a market.”
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