I still remember that in February, CCTV reported that “Hangzhou Sijiqing Clothing Market is booming.” So what about the market situation of China’s No. 1 clothing street now in the middle of the year?
Recently, the editor visited Hangzhou Sijiqing Clothing Market. As the final market for textiles and clothing, the market is actually not very cold, but quite lively. Although it is not extremely busy, driven by the 618 Shopping Festival, the overall market vitality is still relatively sufficient.
The editor interviewed several companies and discovered an interesting phenomenon. Foreign trade companies have begun to engage in e-commerce. A boss who once specialized in foreign trade said: “We used to be a 100% foreign trade company, but now we are 50% e-commerce and 50% foreign trade.”
E-commerce model brings challenges to foreign trade companies
What impact does the e-commerce model have on our upstream textile companies? First of all, due to the e-commerce model, foreign trade orders from terminal companies have definitely decreased, and orders from this part of textile companies have significantly decreased.
This is undoubtedly a serious situation for some textile companies that rely on foreign trade. They need to find new sales channels and markets and seek the development of the domestic market to make up for the impact of reduced foreign trade orders.
At the same time, the e-commerce model has put forward higher requirements for the production speed of textile fabric companies. The rapid delivery of e-commerce and the flexible market demand require textile fabric companies to have higher spot and quick response capabilities.
Companies need to strengthen internal production planning and supply chain management to ensure timely supply of fabrics that meet market demand to meet the needs of e-commerce companies and consumers.
It’s a challenge but also an opportunity
However, despite the challenges, the transformation of clothing companies into an e-commerce model has also brought new opportunities to textile companies. The e-commerce model has broadened the sales channels of textile fabric companies. By cooperating with e-commerce companies, e-commerce platforms provide big data analysis and market insight capabilities.
Textile fabric companies can more directly understand consumers’ purchasing behavior and preferences, accurately locate market demand, and provide fabric products that better meet consumer needs, thereby improving sales conversion rates and user satisfaction.
Textile companies can jointly develop new styles and new materials with clothing companies, and provide personalized customization and customized production services to meet the changing market demands on e-commerce platforms.
Therefore, how to predict the fashion demand for clothing in the future market will become an important factor for textile companies to acquire customers. This is also the basis for realizing spot fabrics and quick response.
How to deal with drastic changes in the environment?
First of all, textile companies actively expand the domestic market. With the reduction of foreign trade orders, the domestic market has become an important growth point for textile companies. Cooperate with domestic clothing brands and e-commerce platforms to jointly promote product sales and promotion.
Secondly, the e-commerce model requires companies to respond quickly to market demand. Therefore, textile fabric companies need to optimize the production process and improve production efficiency and flexibility.
Finally, textile companies need to strengthen technology research and development and innovation capabilities. As consumers’ requirements for fabric quality and functionality continue to increase, textile fabric companies need to constantly innovate and develop fabric products with unique characteristics and competitive advantages.
All in all, the transformation of clothing companies into an e-commerce model has had a profound impact on textile fabric companies. Although the reduction in foreign trade orders has brought challenges to textile companies, it has also brought them new opportunities. By actively expanding the domestic market, strengthening logistics management, and strengthening technology research and development and innovation capabilities, textile companies can adapt to the needs of the e-commerce era and gain competitive advantages for sustainable development.
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