Do you still remember the “Internet celebrity dress” that became popular all over the Internet? Just a few days ago, it once again became a hot search topic across the country! But this time, it became popular because more than 2,000 pieces of this dress were refunded overnight! What’s going on?
It turns out that after this skirt became popular, upstream and downstream clothing merchants and fabric merchants sensed business opportunities, and quickly posted various similar fabrics and cutting pictures, shouting “Come to me to buy fabrics” and “Come to me for customization”! But soon, when buyers received the goods, they found that there were many “copycat goods” of varying quality. Especially some users who spent hundreds of yuan to buy the products received dozens of yuan of quality.
Because of this, more than 2,000 items were returned. And these more than 2,000 pieces of clothing have basically become inventory. As soon as this incident came out, people became cautious about buying or even stopped buying. At the same time, sales of the dress went from bad to worse as the popularity of the dress faded quickly.
In the downstream woven fabric market, the imitation silk fabrics and modified printed patterns that were originally popular due to the popularity of the dress have returned to calm for a while. The editor has already said in the previous article about the popular fabrics of this dress that any thing or thing that becomes popular due to public opinion will go away quickly as soon as it becomes popular.
Fabrics are starting to become unsalable
In the textile industry, especially the Jiangsu and Zhejiang regions, production capacity is very outstanding. Based on a picture of a garment, many types of fabrics can be produced. For the sake of sales, online clothing stores follow the trend of production, and the time is tight, and the requirements for fabrics are not high, which results in a variety of quality products that vary from good to bad. At the same time, printing patterns also involve copyright issues, so many manufacturers cannot reproduce them.
Suddenly, the popularity of this patterned fabric dropped to freezing point. At the same time, the downstream woven fabric market has entered the off-season, gray fabrics have become unsalable, and weaving manufacturers have declined in production enthusiasm. According to the sample data monitoring of Silkdu.com, the current operating rate of water-jet and air-jet looms in Shengze area is 71.3%, down 1.7% from last week. The inventory of gray fabrics in Shengze area is 35.5 days, an increase of 0.2 days from last week. It can be seen from the above two sets of data that the atmosphere for receiving orders in the downstream has indeed weakened. The early hot-selling imitation silk has come to an end, and other products have also had mediocre sales and gradually accumulated inventory.
According to the person in charge of a simulated silk weaving company: “Since June, the market has been a lot slower. Orders for simulated silk have ended, and the sales of other products are not good. To put it bluntly, it is a holiday.”
The traditional off-season has arrived
June itself is the traditional off-season for the downstream weaving fabric market, and it is inevitable that the market will be weak. In addition, the fabric of this pattern is not a classic style and will soon be eliminated by the times. Especially this kind of style that became popular due to a certain public event is itself a wave of quick money. The fabric spot supply model can meet the requirements of such orders.
But we know that today’s spot companies are springing up like mushrooms after a rain, and competition is just as fierce. Because the inventory of gray fabrics is too high, many weaving companies dye the gray fabrics to make ready-made fabrics to relieve inventory pressure. However, although this alleviates the inventory pressure, funds are still occupied, and there are still pros and cons.
For the off-season period from June to July, sales of any form of textiles, such as gray fabrics, fabrics or ready-made garments, are on a downward trend, making it difficult to sell well in the off-season. Next, there will be few hot-selling fabrics in the market, and the market will calm down.
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