1. Character engraved in cultural shirts
Whenever summer comes, culture will become a beautiful scenery in the streets and alleys, cultural shirts The reason why it is very popular among everyone is not only because the price is relatively low, but also because it can show personality. From a company’s point of view, every summer, various companies organize activities, annual meetings, etc., and print their own company’s unique logo on cultural shirts, which can better highlight the company’s corporate culture. I just took advantage of the trend to promote the company and let more people know about it. More people know about the company. From a personal point of view, DIY T-shirts are a trend. Modern people like to express their own personality and want to be different. This is even more obvious among young people. Therefore, customized cultural shirts have become a trend.
2. Culture + shirt = cultural shirt
As clothes The “shirt” with “culture” is called a cultural shirt. Men’s cultural shirt does not mean that it is a cultured piece of clothing. It reflects a person’s personality preferences or a company’s corporate culture through the form of clothing. Culture itself is human behavior patterns. The internal manifestation of culture is the stable psychological state of human individuals, and the external manifestation is the relatively stable behavioral pattern of a certain group of people. Cultural shirts are marked with certain cultural symbols on the clothes, so that the clothes convey a hint of a psychological state.
3. Customization: Let the concept advertised by the cultural shirt become the enterprise itself
Many companies think that customizing corporate shirts is as simple as putting on a logo. In fact, this is not the case. A company that pays attention to corporate culture will definitely put a lot of effort into customizing clothing. For example, the design of logos can best reflect corporate culture. keywords and simple and powerful slogans, as well as graphic designs with connotations and profound meanings.
As a way to promote corporate image and corporate culture, cultural shirts are direct and effective, such as Baidu, LeTV, The cultural shirts customized by Sina, New Oriental and other companies not only represent the corporate image in a simple and powerful way, but also achieve cultural promotion while giving gifts to customers. On the street, we often see local promoters wearing customized event shirts, which not only attract the attention of pedestrians, but also promote the company’s image. The same cultural shirt makes it easier for employees to have a sense of belonging. It is an external manifestation of team cohesion, so companies must customize their own cultural shirts.
Four. Take the customization route and make the concept of cultural shirts become the company itself
