During the New Year’s Day holiday in 2024, Harbin’s cultural tourism market continued to boom, forming an “ice and snow economy”, which to a certain extent catalyzed the sales of ice and snow-related outdoor sporting goods and increased attention to the textile sector.
On social platforms, topics related to “Harbin tourism” have repeatedly hit the hot search list. This long-dormant ice and snow city finally appeared again and again in the winter of 2024 In public view. Despite the traffic and controversy, locals have a simple optimism about the future of the city. A vendor in the morning market told reporters that he believes that Harbin’s prosperity is by no means a flash in the pan. “I believe it will be popular for at least three years.”
Compared with the same period in previous years, the textile market is not weak in the off-season this year, and the current weaving start-up rate remains above 7%; looking forward to 2024, the textile industry is changing The prospects are promising under the new demand.
The textile off-season is not slow
Following the rapid growth of textile sales in the “Double 11” winter season of 2023, the “Double 12” also experienced rapid growth due to the temperature Due to sudden declines and other reasons, there is a round of replenishment, and the reorder volume of winter fabrics has increased; the “ice and snow economy” during the New Year’s Day holiday has also catalyzed the sales growth of outdoor sporting goods to a certain extent; at the same time, as the end of the year approaches, There are signs of a rebound in foreign trade orders, and textile inventories are experiencing a significant reduction.
As of January 4, the inventory of domestic gray fabric sample companies was around 32 days, which is far lower than the same period in previous years. It can be seen that textile sales are showing signs of recovery in the winter of 2023. It is precisely the destocking of enterprises that guarantees the current operating rate of weaving enterprises to a certain extent. At present, the operating rate of domestic weaving enterprises remains above 7%, exceeding general market expectations. Usually one month before the Spring Festival, the domestic weaving operation rate will gradually show a downward trend, and the operation rate will fall rapidly around 10-20 days before the Spring Festival. However, the performance in 2023 is relatively different. Domestic weaving enterprises have not yet seen a significant decline, and some of them were originally scheduled to be completed in 2024 in mid-January 1 The companies that have suspended operations plan to postpone their operations to around January 20th-25th. It is expected that in the middle of 1, the comprehensive operating rate of weaving will still maintain 7 at a level close to 1 on 25. The comprehensive operating rate may fall to a level near 4.
It is reported that although the sales of winter fabrics have come to an end, as spring textiles gradually come on the market, terminal spring textile orders have also been placed. As of2023 YearAt the end of December, the number of days for orders from weaving sample companies reached around18 days, which was relatively span>11 There was a slight recovery in November. Taking into account the current decline in inventories of terminal apparel companies, the market is expected to be positive for textile and fiber orders in spring.
Spring and summer fabrics are coming one after another
Looking at textile fibers, although polyester bottomed out in mid-December 2023, which is consistent with the triggering time of the second round of textile demand, however , the main reason for the increase in polyester fiber comes from the cost end. The price of the raw material ethylene glycol continues to rise due to supply disruptions. Driven by the cost end, polyester products have experienced varying degrees of increase. The positive feedback from the demand side has become a secondary factor under this market situation, helping the price of polyester products to rebound. Among them, polyester filament yarn, which is at a low inventory level, has seen a relatively large increase.
From the perspective of traditional peak seasons, the textile industry has a peak demand season of “Gold, Three and Silver”, when spring and summer fabric orders will begin to be gradually issued, and 2023 Foreign trade will be leveraged at the end of the year The rebound in orders will also boost demand in the peak season of 2024. And since the Spring Festival holiday is relatively late this year, the official start of the weaving industry is expected to have reached the end of February. Therefore, increasing production and stocking now may be one of the reasons for the continued high startup rate.
Inject new vitality into the consumer side
The reason for the poor market has always been attributed to the downgrading of the consumer side. However, since 2023, whether it is the “outdoor economy”, “barbecue economy” or the current “ice and snow economy” ” seems to show the strong vitality of China’s consumer market, and it is not what everyone feared. I still remember that there was such an item in last year’s statistics that the deposits of the Chinese people were unexpectedly high, and no one was willing to spend money.
But this total amount is there. As long as there is appropriate stimulation, these stocks will flow into the market. Therefore, looking forward to 2024, the textile industry still needs to show its potential and take the market as the guide. Orientation, committed to improving the functionality, performance and versatility of productsdiversity, further stimulate the demand for textiles, inject new vitality into the entire textile industry, attract consumers and downstream customers with better products, and shoot a loud shot.
2023Whether it is the “barbeque economy” or the “ice and snow economy”, both show the vitality of China’s consumer market. Looking forward to 2024, the textile industry will continue to demonstrate its potential, be market-oriented, and strive to improve the functionality, performance and diversity of products, further stimulate demand for textiles, and inject new vitality into the entire textile industry .
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