On July 27, the “Third Pole of the Earth” Tibetan Wool Textile Characteristic Industry Promotion Conference and the Tibetan Wool Textile Industry Innovation and Sustainable Development Symposium were held in a lively atmosphere. The guests attending the meeting focused on the development and utilization of Tibetan special animal fiber raw materials, Tibetan wool Discussions were held on topics such as the inheritance and industrialization of textile intangible cultural heritage, technology and talent assistance from mainland enterprises.
Xu Longhai, Deputy Director of the Department of Economy and Information Technology of the Tibet Autonomous Region, Zong Ruilong, Deputy Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Liu Jiaqiang, President of the China Wool Textile Industry Association, Deputy Director of the Consumer Goods Division of the Department of Economy and Information Technology of the Tibet Autonomous Region Chang Tsering Dondup, Jiang Yong, a fourth-level researcher from the Lhasa Economic and Information Bureau, Liu Yan, vice president of China Wool Textile Industry Association, Zhang Jingwei, secretary-general, Guo Ruiping, professor of Beijing Institute of Fashion Technology, and more than 26 companies from across the country and local areas responsible for people attended the discussion.
Liu Jiaqiang first introduced the service areas and organizational structure of the China Wool Textile Industry Association. He also introduced that the association mainly focuses on technical exchanges, industrial clusters, professional talent training, international exchanges, enhancing brand value, industry statistics and The work will be focused on seven aspects, including operational analysis and provision of consulting and guidance services.
Liu Jiaqiang said that the seven key parts of the association’s work are all closely related to the recovery and improvement of the wool spinning industry in the Tibet Autonomous Region and the future development of the Third Pole Wool Textile Company. In the next step, the China Woolen Association will cooperate and exchange with Third Pole Woolen Textile Company in many aspects: in terms of technical exchanges, talent training, standard formulation and revision, etc., paying attention to Tibetan ethnic characteristics and local key tasks, such as Pupu intangible cultural heritage products In terms of the development of group standards and the promotion of the organic integration of handicrafts and modern industry, we will strengthen communication and connections between enterprises and industries, and expand resources for enterprise development; in response to the needs of enterprises, we will give full play to the role of industry associations and organize technology, brand, green, intelligent manufacturing, etc. Special planning and research; through market-oriented operations, we will continue to help Third Pole Woolen Textile Company expand the market and enhance industry influence.
“In the future, local governments or enterprises will have needs in related industrial development planning, and the Wool Textile Association can provide the required technology, information, resources, and talent support. In addition, in terms of cultivating industrial clusters, we will provide ecological relocation and resettlement services. Issues such as long-term employment, flexible employment, and support of small and micro enterprises for farmers and herdsmen in the district can also be discussed on special topics and promoted together,” Liu Jiaqiang said.
Zong Ruilong, Department of Consumer Goods Industry, Ministry of Industry and Information Technology, said in his speech that the wool spinning industry has always occupied a special and important position in my country’s textile industry with its own characteristics and advantages. The reason why it is special is that in my country’s Inner Mongolia, Tibet, Qinghai, Xinjiang and other provinces and autonomous regions, there are world-renowned high-quality cashmere, yak hair and other precious raw material resources; the reason why it is important is that since the end of the last century, our country has always It maintains its status as the world’s largest processing and consuming country of wool products, has a complete range of products, and a complete industrial system with upstream and downstream supporting facilities. It has completed the transformation from extensive to intensive, with product quality constantly improving, processing methods flexible and rapid, and the company moving towards Healthy development in a low-carbon, green and sustainable direction. Therefore, “inviting in” and “going out” and making good use of industry resources can become the basis for collaboration and an effective way to lay a solid foundation and adjust and upgrade the Tibetan wool textile industry.
“Tibet Earth’s Third Pole Wool Textile Industry Co., Ltd. is a restoration and reconstruction project of Linzhi Woolen Mill in Tibet. It is also a long-term employment guarantee project for farmers and herdsmen in Tibet’s extremely high-altitude ecological relocation and resettlement area. It carries and plays a stable role. It plays an important role in enriching people, protecting people’s livelihood, and serving society. We hope to take this conference and event as an opportunity to establish contact with outstanding enterprises and institutions in the mainland and cooperate closely in various aspects such as technology, talent, brand, and market. We believe that With the strong support of the China Wool Textile Industry Association and relevant departments of the Tibet Autonomous Region, the cultural support of Tibet’s unique historical heritage, and the supply of high-quality raw materials, Tibet’s wool textile industry will surely once again become a booster of Tibet’s economic development. and witnesses.” Zong Ruilong said.
Xu Longhai said in his speech that Tibet’s woolen textile industry has a long history. In the past, it was mainly hand-woven. With the development of market economy, the original production model can no longer adapt to the growing market demand. “Currently, it is urgent to develop the woolen textile industry in Tibet. We have also invited experts to lay out the industry and formulate a plan suitable for the development of the woolen textile industry, because this is a livelihood industry that benefits herdsmen.” Xu Longhai said.
Xu Longhai said frankly that in recent years, the first thing Tibet’s wool textile industry has faced in its development is the problem of raw materials. Tibet has sufficient, high-quality cashmere and yak cashmere raw materials, but due to transportation restrictions, it mainly processes them on behalf of others. Raw materials cannot be digested locally, making it difficult to form a complete industrial chain. Secondly, there is the issue of quantity. In fact, the products produced by the original woolen mills are not only suitable for local use in Tibet, but are also sold throughout the country and exported overseas. Xu Longhai said: “We hope that relevant wool textile experts can help the Tibetan wool textile industry in terms of scale, intensification, and branding. We also hope that the Fashion and Art Committee can take the pulse of the Tibetan wool textile industry, find bottlenecks and breakthroughs, and help us communicate with mainland enterprises. , exchange, blend and matchmaking to form a high degree of compatibility and jointly promote the development of Tibet’s wool textile industry.”
Dang Jianhong, director and deputy general manager of Tibet Earth Tertiary Industry Development Co., Ltd., discussed the development of Tibet’s Earth Tertiary Industry Ltd.And Tibet Earth Level 3 went to the public brand for an introduction. She said that in 2019, Earth Tertiary Industry Development Co., Ltd. was established. In the same year, the Tibet Autonomous Region proposed to create a three-level regional public brand, positioning it to drive the development of seven major industries in the Tibet Autonomous Region.
Dang Jianhong introduced that in the past three years, the Tibet Autonomous Region has set up special funds to vigorously support brand building. It mainly focuses on the construction of regional third-level brands based on the three major industries of natural drinking water, highland barley and yak, and implements the preliminary strategy of “3+1+n”. By selecting products from the Tibet Autonomous Region, and insuring, tracing and certifying products from the Tibet Autonomous Region, the products are guaranteed in all aspects and can then “go global”.
“As the largest textile production enterprise in Tibet, Third Pole Wool Textile Industry Co., Ltd. hopes to give full play to the rich resource advantages of yak down, cashmere and other animal husbandry industries in the Tibet Autonomous Region, and vigorously build raw material bases, leading Actively explore the construction of industry enterprises, the construction of industry-university-research bases and the improvement of the industrial chain to drive the development of the private economy, promote the increase of herdsmen’s income and get rich, enhance the industrial driving ability of enterprises, promote the overall development and upgrading of the livestock industry chain in the Tibet Autonomous Region, and give full play to the role of Tibet’s regional public brand social responsibility.” Dang Jianhong said.
Du Xingjie, chairman and general manager of Tibet Earth Third Pole Wool Textile Industry Co., Ltd., said that the construction of Tibet Earth Third Pole Wool Textile Industry Co., Ltd. (former Nyingchi Woolen Mill Restoration and Reconstruction Project) is a very high-end project in Tibet. The long-term employment guarantee project for farmers and herdsmen in the high-altitude ecological relocation resettlement area is a follow-up measure for the relocated people to strengthen poverty alleviation and relocation, and plays an important role in stabilizing and enriching the people, ensuring people’s livelihood, serving the society, providing public goods, and rural revitalization. At the same time, it is also a strong guarantee to further reduce the costs of real economy enterprises, support the development of the real economy, increase the income of farmers and herdsmen, make full use of resources such as cattle and cashmere (wool) in the Tibet Autonomous Region, and create a road to industrial development with Tibetan characteristics through reform and innovation.
According to Du Xingjie, the project uses Tibet Earth Third Pole Wool Textile Industry Co., Ltd. as the operating carrier. The company was established on April 15, 2020, with a total investment of approximately 260 million yuan and an area of 100.76 acres. Located in the Semburi Animal Husbandry Product Processing Industrial Park in the Tibet Autonomous Region, the project has been fully completed by the end of 2021. Relying on the plateau’s characteristic yak down and wool (velvet) resources, it has formed a business market focusing on raw materials and semi-finished products. The designed annual production capacity is 800 tons of raw cashmere washing and carding production lines, 200 tons of dyeing production lines, 100 tons of woolen spinning production lines, and 100 tons of worsted spinning production lines. The company has introduced spinning, weaving, dyeing, finishing, garment-making and other production equipment and testing instruments from Germany and the United States, and has a vertically integrated supply chain from design, raw yarn production to garment manufacturing. It has also formed a certain scale in the production, processing, sales and cashmere collection and storage of yak and cashmere (wool) textiles, clothing, furniture, bedding, handicrafts, and ethnic products. The wool textile company has a clear strategic positioning, and with smooth collaboration at all stages of the industrial chain within and outside the Tibet Autonomous Region, its profit model is diversified, starting from building raw material output origins, improving the layout of the industrial chain in the region, and building an industrial cluster for the wool textile industry in the region. Actively explore aspects such as the construction of enterprises in leading industries, the construction of industry-university-research bases, the promotion and inheritance of national culture, ensuring people’s livelihood and promoting employment. Promote the regional layout, standardized production and industrialized operation of Tibet’s local wool textile industry. ”
Guo Ruiping elaborated her views from six aspects: product, resources, brand, systematization, layout, and positioning. She believes that products are the last word to achieve sales and establish a brand, including the key elements in the industry chain. Raw materials, semi-finished products, and finished products are also the most accurate starting points and entry points for enterprises. They are the carriers of brand (including regional brands) concepts, intangible cultural heritage skills, and cultural characteristics. Focusing on high-standard brand goals and product core, integrate corresponding Resources, the resource side is both a lever and an export; integrate government resources: culture and tourism, industry and information technology, development and reform, commerce, human resources and other relevant departments, while obtaining government policies and funds, expand sales channels for the government and related platforms, such as specialty workwear, Uniforms, gifts, cultural and tourism products, etc. Integrate industrial resources: Tibetan raw materials, intangible cultural heritage inheritors, enterprises; industry associations and high-quality mainland enterprise resources to build complete raw materials, semi-finished products acquisition, production, finished product production and platform promotion and other resources, while related Resources have become the company’s raw material and semi-finished product supply channels and exports. The integration of industry and culture and tourism forms a positive interaction, and each other creates irreplaceable characteristics and cultural connotations.
Guo Ruiping said that the Tibetan wool textile industry can make full use of multi-dimensional platforms, Domestic and foreign industry exhibitions, fashion weeks, order fairs, art exhibitions, Ministry of Culture intangible cultural heritage exhibitions, etc., to establish the high-quality image of “Yak Cashmere”, “Tibetan Cashmere” and “Nocool” special raw materials and lifestyle brands. “Yak Cashmere” Brand building such as “Tibetan Cashmere” and “Nocool” is not only the business goal of the wool spinning company, but also the high-quality content of the “Third Pole of the Earth” regional brand. She also suggested that a relatively complete system be established and continuously improved to maximize benefits. . R&D system, production technology system, marketing system, and related supporting systems. With the brand spirit and appeal guiding the overall situation, the team forms a unified goal and a guideline for making choices. With Tibet’s unique industrial chain system, it can eventually form a network with other regions A differentiated product chain supports featured brands.
Zhang Yongchao, Chairman of Anhui Tianwei Cashmere Products Co., Ltd., Zhang Huixin, Chairman of Zhejiang Wogaite Industrial Group Co., Ltd., and Cha Xiaogang, Chairman of Jiangsu Lihong Textile Co., Ltd. , Guo Xiaoyun, director of Shandong Nanshan Zhishang Technology Co., Ltd., shared their thoughts and insights on the future development of the wool textile industry with the guests.
Zhang Yongchao, Chairman of Anhui Tianwei Cashmere Products Co., Ltd., Zhang Huixin, Chairman of Zhejiang Wogaite Industrial Group Co., Ltd., Cha Xiaogang, Chairman of Jiangsu Lihong Textile Co., Ltd., and Guo Xiaoyun, Director of Shandong Nanshan Zhishang Technology Co., Ltd., shared with the guests. Each has their own thoughts and insights on the future development of the wool textile industry.
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