22 basic color threads can be transformed into more than 1,990 brilliant and colorful patterns. The national intangible cultural heritage Lu Brocade can be called ever-changing and ingenious. On January 6, 13 departments including the Shandong Provincial Department of Industry and Information Technology jointly issued “Several Measures to Promote the Revitalization and Development of Lu Jin Industry” (hereinafter referred to as the “Measures”). The formulation of this “Measures” aims to reshape the advantages of Lu Jin’s industry, promote cultural inheritance, accelerate industrial innovation, and find a revitalization and development path that has both traditional connotations and elements of the times.
As far as the revitalization and development of Lujin industry is concerned, the “Measures” put forward specific measures in terms of strengthening creative design and improving manufacturing capabilities.
In terms of strengthening creative design, organize research and development research and conduct innovative research on traditional Lujin weaving techniques to adapt to the requirements of large-scale production with modern equipment; encourage enterprises to set up special manual production lines to carry out development and innovation, Cultivate high-end brands to meet different consumer needs; actively cultivate leading enterprises in the Lu Jin industry and guide enterprises to follow the development path of “specialization, specialization, innovation”. Build a perfect platform system and build Lujin industry development and innovation centers in Heze City, Jining City, Shandong and other cities with good Lujin industry development.
Liangshan County Lujin Professional Handmade Embroidery Co., Ltd. is located in Jining City. Its products are mainly daily textiles, with nearly 100 categories of hand-embroidered Lujin bedding, clothing embroidery, curtains, shawls, blankets, etc. . Company founder Zhang Haifeng said that Shuibo Lu brocade “Hanfang embroidery” hand embroidery is a small branch of Lu embroidery. It not only has extremely high practical value, but also contains rich cultural heritage and local characteristics. The introduction of this measure will promote the innovative development of Lu Jin’s traditional skills.
In order to innovate traditional skills, Zhang Haifeng expanded his ideas in display content and methods. Shuibo Lujin’s “Hanfang Embroidery” hand embroidery stitches are flexible and diverse, including pressing stitches, twisting stitches, disc stitches, There are more than a dozen acupuncture methods including flat stitch. Based on traditional stitching methods, she constantly innovates stitching methods to simplify the embroidered patterns and enhance the overall design sense.
In terms of improving manufacturing capabilities, we should effectively protect manual skills, strengthen the team building of Lu Brocade inheritors, and realize the allocation of four levels of inheritors; implement a training program for intangible cultural heritage inheritors, and encourage vocational schools to open relevant course. Transform and upgrade production workshops, and build a number of platform institutions to serve the development of Lujin cultural and creative industries.
In terms of optimizing supply quality, we strive to enrich product categories and develop high value-added Lujin products; we actively adapt to the needs of the mass market and strive to create fashion, shoes and hats, home furnishings, and wall hangings for daily purchase and use. and other affordable product systems. Cultivate the overall brand of Lujin and actively participate in the cultivation of the “Good Shandong” brand.
The “Measures” also proposed that we should actively explore the market. Deeply cultivate within the province and radiate outwards, and incorporate the Lu Jin industry into the “Shandong Handmade” industry development policy support and brand promotion system. Organize Lujin enterprises to participate in the China Intangible Cultural Heritage Expo, etc., and strive to increase the market share of Lujin products. At the same time, we will improve our online sales capabilities and implement the online marketing plan for Lujin products.
Heze Juancheng County Lujin Crafts Co., Ltd. is the protection unit of the national intangible cultural heritage project-Lujin weaving skills. The person in charge of the company said that as a “Shandong Handmade·Selected 100” enterprise in Shandong Province, the company has been committed to the protection and inheritance of intangible cultural heritage. The “Jingyifang” brand it operates covers hand-woven Lu brocade fabrics and Lu brocade Finished products such as bedding, clothing, household items, bags and handbags have been displayed at various exhibitions such as the China International Culture and Tourism Expo, with remarkable results. In the 2022 “Revitalizing Traditional Crafts Luban Cup” competition, the company’s “Hand-woven bucket pattern” Lu brocade scarf series won the silver medal in the fiber dyeing and weaving category.
In the future, Shandong will focus on inheriting and protecting the Lujin industry, strengthen research and protection, establish and improve Lujin project files, and strengthen rescue records. At the same time, promote industrial integration, support willing enterprises, cooperatives and leaders to establish intangible cultural heritage workshops, promote the productive protection of Lu Brocade; carry out theme activities such as Lu Brocade cultural research, training, and experience; and integrate Lu Brocade products into culture and tourism Benefiting people’s consumption scope.
Zhang Haifeng, who is full of expectations for the inheritance and development of the Lu Brocade industry, has jointly set up training courses with many towns and streets in Liangshan County in recent years to promote the “Han Fang Embroidery” technique for free, and has created a “skills training + order processing + “Product Recycling” home employment and entrepreneurship model has trained more than 1,500 students.
At the recent symposium on the high-quality development of Lu Jin industry, Guan Xiaoyan, director of the Light Industry and Textile Industry Division of the Shandong Provincial Department of Industry and Information Technology, said that the Provincial Department of Industry and Information Technology has introduced measures to support Lu Jin According to the 20 measures for development, the next step will be to take the lead in establishing the Shandong Lujin Industry Development Alliance to jointly create new Lujin products and further promote the high-quality development of the Lujin industry.
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