Tianyancha App shows that New Bailun Co., Ltd. has recently added information about dishonest persons subject to enforcement, and the case involved is trademark infringement and unfair competition disputes with New Bailun Trading (China) Co., Ltd.
It is reported that New Bailun Co., Ltd., as the defendant, violated the exclusive rights of the plaintiff New Bailun Trading (China) Co., Ltd. No. 5942394 “N” registered trademark, and the company name “New Bailun” “Bailun” is similar in composition, and was ordered to pay a total compensation of 3.55 million yuan. At the same time, the defendant New Bailun Co., Ltd. was ordered to stop using the “N” trademark, change the company name, and not use the name “New Bailun”, etc.
In fact, this lawsuit has already been “started” in early 2020, and the world-famous jogger New Balance Trading (China) Co., Ltd., the Chinese general distributor of New Balance sports shoes, the king of shoes, sued New Balance Co., Ltd. in Jinjiang, Fujian for trademark infringement and unfair competition disputes. The Nanjing Intermediate People’s Court made a first-instance judgment.
The court determined that the actions of the defendant Fujian New Bailun Company constituted trademark infringement and unfair competition. Therefore, it fully supported the plaintiff New Bailun Company’s compensation request of 3 million yuan and all necessary measures to stop the infringement. Reasonable expenses paid were RMB 550,000. At the same time, the defendant Fujian Xin Bailun Company must change its corporate name containing “Xin Bailun”.
Now, because the defendant company has not fulfilled all its obligations in accordance with the effective legal documents, it has been listed as a defaulter by the court. Qi Chacha showed that the defendant company failed to fulfill its payment obligations specified in effective legal documents on time, and New Balance applied to restrict New Balance Co., Ltd.’s high consumption.
New Balance’s road to safeguarding rights in China has been very bumpy. It once withdrew from the Chinese market because its agents privately expanded production. It was not until 2017 that it won a trademark protection lawsuit in China for the first time. . In recent years, brand and trademark infringement lawsuits have occurred from time to time, and it is difficult to guard against “copycat” squatting. Business people should not only be aware of the importance of brand, but also pay attention to the protection of intellectual property rights and do trademark protection in advance to make brand development smoother. </p
