Foreign companies must be treated equally and cannot be allowed to take advantage of legal loopholes. According to reports, China’s Shanghai regulatory authorities recently conducted spot checks on Adidas and decided to require it to make rectifications based on the results. After the news came out, Chinese netizens expressed their support one after another, accused Adidas of quality problems, and pledged to support domestic products.
After entering 2021, Adidas’ situation in China has not been very good. They have been punished twice by Chinese regulatory authorities. The last time they were found to have violated advertising content, they were fined 50,000 yuan. This is nothing. What worries Adidas executives the most is that their market share in China has been declining, with only 1 billion euros in the second quarter.
China’s regulatory authorities have always insisted on acting in accordance with the law , leaving Adidas unable to fault the punishment at all. As for the decline in the Chinese market, it is because Adidas has problems with its operations and cannot retain Chinese consumers. In fact, the fate of Adidas is good. The Swedish company H&M is even worse. H&M has been forced to close more than 20 stores.
So foreign sports brands are having a hard time in China. At the same time, Chinese local brands are taking advantage of the trend to rise and have been affected by welcomed by Chinese consumers. The vision of Chinese consumers is not wrong. The quality of foreign sports brands has been criticized in recent years, and stores often bully customers. Gradually, the reputations of Adidas and H&M have naturally become bad.
Since Chinese companies can make better Products, Chinese consumers have no reason to give money to these foreign companies. Facts have proved that Chinese consumers have indeed spoiled these foreign companies over the years, thinking that China cannot do without them, so they no longer pay attention to quality and experience, and only focus on making money in the Chinese market. Unexpectedly, they have long been banned by Chinese regulatory authorities Keep an eye on.
Although these foreign companies have made huge profits in the Chinese market, they have not stood with the Chinese people and have turned the other way. Go against China. Previously, the United States used “forced labor” as an excuse to ask other countries to boycott Xinjiang agricultural products. Adidas and H&M also responded quickly and excluded Xinjiang agricultural products from the supply chain. It can be said that they showed no mercy.
Anyone with a discerning eye can see that “forced labor “The United States just fabricated charges against China out of thin air. The White House has no evidence at all. This incident was planned by the United States from beginning to end, with the purpose of launching economic sanctions against China.” Adidas and H&M cannot be unaware of this. Since they choose to go against China, it shows that they do not take Chinese consumers seriously.
This is actually the arrogance of Western companies. They want to do business with China, but they don’t want to see China on the world stage. rise, so it becomes inconsistent. This is very similar to Australia. Both like to eat in China and make mistakes. However, Australia has become soft in front of China because China has imposed a large number of restrictions on Australian imports, causing Australia to suffer heavy losses.
So Adidas and H&M have such an encounter. Normally, China values the courage to take responsibility. They themselves decided to be enemies of the Chinese people, so there is no need to be polite to the Chinese regulatory authorities. In recent years, Chinese companies have often been squeezed abroad, and many Western countries have included them in sanctions lists. China also has a term called tit-for-tat. Looking at it this way, China’s crackdown on these foreign sports brands can be regarded as a bad breath for its own companies. </p
