What is the hottest thing in society recently? That should be Bai Baihe’s “cheating”.
After an actor becomes famous, he puts aside his former “original partner” and chooses “little fresh meat” instead. Although I don’t know what the outcome will be, what is certain is that no matter how successful the crisis public relations is in the end, Lily Bai’s acting career will be greatly impacted by this “derailed” incident.
There are also companies like this in the textile industry. After reaching a certain level in the textile industry, they cannot bear the loneliness and start to get involved in other unfamiliar industries. In the end, many companies decline or even go bankrupt due to tight capital chains.
The decline of the “King of Southwest Underwear”
Chongqing Jinkaola has been listed in the “2014 China’s Top Ten Textile Brand Culture” companies sponsored by the China National Textile and Apparel Industry Federation, and has also been among the top three in the thermal underwear industry. Yang Jianming, the founder of Jinkaola, also had a reputation as “the first person in kapok underwear” in the industry.
The Jinkaola brand was founded by Yang Jianming in Shanghai in 2000. The Jinkaola branch was established in Chongqing the next year. Since then, Jinkaola has established itself in the Sichuan and Chongqing markets and gradually earned the title of “King of Southwest Underwear”. In 2010, Jinkaola was successfully certified as a “Chinese Well-known Trademark” by the State Administration for Industry and Commerce, which was also the first “Chinese Well-known Trademark” in Chongqing.
But after 2016, Jin Kaola’s headlines in the news were full of words such as “wage arrears” and “stopped production”. By this year, Jin Kaola had been revoked as a “famous trademark” by Chongqing.
The turn from prosperity to decline of Jinkaola is closely related to the industrial park it vigorously built. Jin Kaola was also quite optimistic about the industrial park model. Around 2012, it stated that it would invest 6 billion yuan to build Jinkaola International Textile Industry City; in 2014, it also signed contracts with relevant departments in Tongnan, Chongqing and Lizhou, Guangyuan to invest in clothing fabric trading markets, etc., with the contracted investment amounts of 18 100 million yuan, 5 billion yuan. Based on this calculation, the total investment in the above three projects is as high as 12.8 billion yuan.
In the end, Jinkaola was so strapped for funds that it couldn’t even pay workers’ wages. At the same time, a record of dishonest persons in the industrial and commercial information shows that Yang Jianming, the legal person of Jinkaola Clothing, has been included, and his notarized creditor’s rights document involves an unfulfilled target of 13 million yuan. In addition, the National Enterprise Credit Information Publicity System shows that Chongqing Jinkaola Clothing Co., Ltd. had 10 assets freezing information in May and June 2016, and the freezing period will be until May and June 2018.
It can be said that the former “King of Southwest Underwear” has found it difficult to stand up.
Annual profit of 20 million but unable to make ends meet
Yulan Textile also has a similar experience to “Golden Koala”.
The editor of the enterprise mentioned this in the cloth factory last week, but who said it was too typical and it happened recently (mainly to make up for the space), so the editor will briefly describe this incident below.
Yulan Textile was once a key enterprise supported by the government. The enterprise was established in 1999 with a registered capital of 60 million yuan. The annual net profit of the textile factory is more than 20 million yuan.
However, after making money and having funds, the boss’s ideas became more vivid. In addition to the original cotton spinning factory, the boss of the factory also opened pharmaceutical, refrigeration, food and other companies. However, except for the old textile company, all other subsidiaries are in a state of loss. Even if textile can make more than 20 million yuan in profit every year, it still cannot make ends meet. Its companies also have a serious problem of breach of trust.
In addition to the two companies mentioned above, there are many companies in the textile industry that have closed down due to indirect operating factors in the past two years. The following is a simple inventory.
The above-mentioned textile companies, like Bai Baihe, couldn’t bear the loneliness after becoming successful and started to engage in some “side businesses” that seemed to be profitable but were actually very risky, and ultimately wasted their good situation.
Afterword
After more than ten years of hard work, Bai Baihe finally became the “Queen of Movies”, but his net worth was greatly lost due to “cheating”. The same is true for many textile companies. After working hard to build their own business, they feel that the side business is profitable, so they invest all the money in it without considering the actual situation, and end up with nothing.
In fact, no matter what, whether you are doing textiles or developing new products, you must stick to your bottom line like Secretary Dakang, never forget your original intention, and protect the “GDP” in your heart.
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