What is the most important component of clothing? Most people blurt it out without even thinking about it – fabric! In ordinary people’s thinking, fabrics and clothing are almost equated. Without fabrics, there would be no clothing. Without clothing, fabrics would lose a lot of meaning.
But the transformation of fabrics into clothing requires an important process – clothing design. Especially as young people in the new era gradually become the main consumer of clothing in the market, their fashion concepts of pursuing “trendy, personalized and customized” have become deeply rooted in the hearts of the people. And to meet their needs, clothing design plays a crucial role. However, the improvement of the status of clothing design will inevitably shift the attention of clothing to fabrics and reduce the importance of fabrics to clothing.
Whether clothing can become a hit, design has the final say
In recent years, with the increasing scale of online clothing sales Large and transparent online prices have caused offline sales profits to shrink day by day, and the sales market is getting smaller and smaller. In the future, online clothing sales will definitely be the main battlefield. However, due to the limitations of online shopping, it is almost difficult to attract customers to place orders for fabrics that are out of reach and poorly understood, and intuitively visible design styles and color combinations have become important reasons for customers to purchase.
The past “Double Eleven” promotion season was a big test for all types of clothing. Whether a certain style of clothing sells well and is recognized by the market will be determined on this day. Due to its popularity and reputation, it is not surprising that brand clothing has achieved sales of hundreds of millions or billions on this day. The performance of those little-known small clothing companies on “Double Eleven” can even better illustrate the value of clothing.
The above two This company is not a brand clothing company, but its performance on “Double Eleven” was amazing, with sales of more than 10,000 or even more than 200,000 pieces in one day. What’s more important is that these two companies have one thing in common, they are both clients of the same design company. They outsourced their clothing design to a design company, and all their best-selling clothing this time was designed by this design company. The sales volume of “Double Eleven” has proved that their choice is wise. Paying attention to design has brought real financial benefits. In the future, their clothing company’s investment in design will only be greater.
Clothing design prices are rising and fabric prices are plunging
This year’s textile and apparel market has been tepid and inventory has accumulated. , Lack of orders has become the norm. In response to this ultra-long off-season, most of the entire textile industry chain can only reduce prices or even sell goods at low prices.
As the end of the year approaches, there are not a few manufacturers who are eager to turn their inventory into cash for the New Year. The circle of friends of textile people is already filled with various information about price cuts and goods sales. Imitation silk, imitation memory, nylon spinning, polyester taffeta and other hard currencies on the market in the past have all encountered “Waterloo” this year. There are not a few that have reduced their prices by 30% compared with previous years, and many even lost one or two cents. Under the circumstances, it is sold out.
Printing and dyeing, Although various textile companies such as finishing companies have no worries about inventory, the lack of orders has resulted in low operating rates, which has virtually increased the operating costs of the companies. It is impossible to balance costs by raising prices. Not lowering prices is already the market’s greatest goodwill. In the end, the loss of profits can only be borne by each manufacturer.
Compared with the bleak situation of the fabric market, clothing design prices are rising against the trend. The following are the price changes of a clothing design company in Shenzhen during the summer. The design fee for 100 spring and summer styles rose from 58,000 yuan to 66,000 yuan; the autumn and winter styles rose from 98,000 yuan to 111,600 yuan, an increase of more than 13%.
In the off-season, the clothing design side can still be so confident , the substantial price increase stems from the importance of design to the clothing industry. Just like the lyrics say: “Those who are favored are confident.” Today’s textile and apparel market favors design.
“The fabric determines the quality of clothing, and the design determines the sales volume of clothing.” In the era of profit-seeking capital, sales volume has become the only criterion for clothing companies to judge the quality of clothing. If simple, ordinary fabrics can be turned into hot-selling clothing through design alone, then clothing design will naturally be favored by capital. At the same time, the importance of the fabric end will also decline with the decline in attention and the loss of capital.
But fabrics and design are not a substitute relationship of “you and not me”. There is a lot to learn from the fabric side in the rise of design. will be setThe design concept introduces the fabric side and even the raw material side from the clothing, making the fabrics unique and fashionable from the source. It not only shows the unique advantages of the fabric, but also makes up for the shortcomings of ready-to-wear design. </p
