Who makes the most money?
At least eight out of ten people will tell you,
Women and children make the best money!
The following is a video with a high number of clicks on the Internet
This is the self-report of a female worker who processes children’s clothing in Zhili. She said that her husband and wife have been processing in a children’s clothing factory in Zhili, but the factory Business has been poor this year. The couple has been out of work for several days recently, and they can’t find anyone to hire a processing factory when they go out. They are debating whether to go home early for the New Year. If there is no work in the next few days, I plan to sell the machine and leave Zhili.
The comments below are also full of sighs
Zhili, as China’s children’s clothing city, is the largest children’s clothing wholesale base in the country, with an annual output of 450 million pieces. From Zhili children’s clothing, we may be able to gain insight into the current status of China’s entire children’s clothing market.
Baby) announced its closure… Even the children’s clothing stores on the street are constantly changing their doors.
A proprietress who has been doing children’s clothing for several years said, “Children’s clothing stores actually look glamorous, but in fact, children’s clothing has to be carried in one hand, but children’s clothes There are no good sales for middle-aged and older children, so every time they are sold out, they are basically children’s sizes. However, children’s clothing is now the same as adult clothing. There are different popular styles every year. It is simply unrealistic to keep the bottom of the box and sell it next year. There are many children’s clothing stores around you. Changing bosses every year is really stressful.”
A trader who has been in the business of children’s clothing fabrics for many years also said: “The demand for children’s clothing has really decreased this year. Generally speaking, children’s clothing fabrics are actually no different from adult clothing fabrics. , but the requirements for printing, dyeing and finishing are much higher, but children’s clothing fabrics imply higher gross profits and sufficient profit margins. Children’s clothing fabrics sold well in 2016. But this year, the demand for children’s clothing fabrics has dropped significantly, and the order volume has shrunk by nearly 30%!”
At the same time, some data pointed out that in October 2019 In July, the retail sales of children’s clothing at key large-scale retail enterprises across the country fell by 1.2% year-on-year, a decline that was 2.6 percentage points narrower than the same period last year; retail sales fell by 4.1% year-on-year, a decline that was 5.8 percentage points narrower than the same period last year.
Compared to the adult clothing market, The children’s clothing industry is small in scale and can be said to be a derivative of the entire clothing industry. However, it is not difficult to see that the children’s clothing industry has gradually entered a “bottleneck period.” Why is this?
The number of newborns is decreasing year by year, and demand is shrinking
In 2016, the second-child policy was opened, and the number of newborns reached the peak in 10 years. Countless businessmen took advantage of the opportunity and began to enter the children’s clothing industry. Since 2016, my country’s children’s clothing market has begun to develop rapidly, and the speed has been ahead of men’s clothing and women’s clothing. , and the growth rate gap is gradually widening.
But in the following years, the number of births began to has decreased, but the scale of the children’s clothing industry is still expanding. Although this year has not yet reached the end of the year, the statistics calculated in mid-November were around 10.16 million. By the end of the year, the number was about 13 million. Compared with last year, the population has dropped significantly by 2 million! Under the imbalance of supply and demand, the children’s clothing industry began to encounter “Waterloo”.
The economic environment is sluggish, Consumer economic level is limited
In 2019, the global trade environment was unstable, economic growth slowed down, residents’ income levels declined, and their spending power Naturally, it has also declined. Children’s clothing is not a daily necessity like milk powder and diapers. As consumables, if you have money, you can buy a few more pieces. If you don’t have money, you can buy a few fewer pieces. In the past, you can buy high-priced ones, but now you can buy low-priced ones.You used to buy low-priced ones, but now you can even buy them from street vendors. In a sluggish economic environment, income is not high and prices have not dropped, so the demand for children’s clothing will naturally not be high, which has also exacerbated the malaise in the children’s clothing industry.
Per capita consumption expenditure and composition of residents in the first three quarters of 2019
The children’s clothing industry is experiencing serious homogeneous competition
The growth space of China’s adult clothing market is shrinking as the market gradually matures, and businesses are eager to explore more business opportunities in children. In their view, the children’s clothing industry is now in the transition stage from the blue ocean to the red ocean, and they must seize the opportunity.
However, in recent years, the homogeneity phenomenon in the children’s clothing industry has become more and more obvious. Take online popular women’s clothing stores on Taobao as an example. Women’s clothing stores with good sales and operating for many years already have complete and mature clothing design teams. They will basically use their existing sales channels to start creating their own children’s clothing brands, and most children’s clothing stores The design style is basically a smaller version of the adult design. The adult style is almost the same, let alone children’s clothing that is just an accessory.
Now, as the main force of consumption, parents born in the 1980s and 1990s not only pay attention to the style of children’s clothing, but also pay attention to the quality of children’s clothing. Therefore, children’s clothing online and offline are similar. . The pie in the children’s clothing market is so big, and with more people doing it, competition will naturally become fiercer.
As demand continues to shrink, it is not easy to get a share of the “Red Ocean” in the children’s clothing industry. Of course, not only children’s clothing, but also men’s and women’s clothing industries are not ideal this year. As the end of the year approaches, it is a good opportunity for the clothing industry to destock. However, market participants are not optimistic about next year’s market. Regardless of next year, Neither the textile industry nor the clothing industry may have a hard time…
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