“Double Eleven” has passed. This year’s Double Eleven does not seem to be as lively as in previous years. The real-time transaction volume data has also disappeared. At 0:00 on November 12, Tmall’s Double Eleven total transaction volume was rated at 540.3 billion yuan, and JD.com’s Double Eleven total transaction volume was rated at 349.1 billion yuan. According to third-party statistics, on the day of “Double Eleven”, the clothing category ranked third in terms of transaction volume!
JD.com’s clothing transaction volume during Double Eleven was 9 times higher than in October! On Tmall, with the launch of the senior version of Taobao, many “silver-haired people” have also joined this shopping carnival this year. In their shopping lists: down jackets and woolen coats are also among the top three!
“Double La Nina” climate
Since November 4th, the impact of the cold wave on our country has officially begun. The social demand for cold-proof clothing is rising, which has boosted the sales of winter clothing. Due to the high prices of down jackets and other clothing, clothing companies are often also in the fourth quarter. A period of higher income.
It is precisely because of the inherent attributes of terminal clothing that the textile industry has always been an industry that depends on the weather. This year, as a “Double La Nina” year, the temperature will be lower than in previous years, and terminal clothing The benefits will also drive orders from the upstream textile industry, demand for cold-proof fabrics will also increase, and market orders are likely to improve.
Clothing costs are rising
In October, when the “Double Eleven” was still calm, the textile market was already in full swing to prepare for the shopping festival. In terms of fabrics, October is the hottest month for raw material price increases. At that time, polyester yarns were supported by costs, and prices soared, reaching the highest peak this year. The profit of polyester yarns once exceeded a thousand yuan, and under the pressure of costs, the price of gray fabrics also increased. rise.
And due to the continuous price adjustment of dyeing fees , finished fabrics are facing triple price increases. Without price increases, profits cannot be made at all. This effect has eventually been transmitted to terminal clothing merchants. During the “Double Eleven” period, many merchants also adopted the method of raising prices first and then increasing prices to ensure their own profits. way of doing activities. However, according to market research, we know that the price of gray fabrics has dropped due to the rebound in production capacity and the fall in polyester prices. Polyester products have generally dropped by 2-5 cents; and the “best-selling” nylon textile products in October this year have dropped even more. It is amazing. For example, 380T nylon silk spinning has dropped from 5.8 yuan/meter to 3.8 yuan/meter.
The power-on rate has increased
With the suspension of power rationing in Zhejiang, the power-on rate in Jiangsu and Zhejiang has gradually returned to normal. However, due to the recent poor order volume , weaving manufacturers have not adjusted the operating rate very high. The current operating rate is around 75%. It can be seen that the current operating rate has obviously rebounded to the average level in recent years.
Look specifically at each textile cluster: At present, several major textile clusters have basically restored the operating rate before the power cuts, and the overall operating rate remains between 60% and 80%. The steady increase in the operating rate has finally allowed the rapidly declining inventory to maintain its position and begin to stabilize. The current weaving inventory is monitored at about 28.8 days according to data from Silkdu.com, and the inventory is about 15 days behind 2019. It seems to have returned to the peak season of 2018.
Although the market is currently in a dull atmosphere, this year’s “Silver Ten” is still under the “power rationing” environment. It shows signs of the peak season, and the “Double Eleven” orders also play an important role. This wave of orders only lasts for about a month, but seeing the popularity of terminal clothing behind it is also a reassurance for the textile market. As long as there is still demand in the clothing market, the textile market will have a place to show its strength. And with the relaxation of power restrictions and production restrictions, social inventories have fallen. Some textile people bluntly said: “Around December this year, there will be another You can look forward to the wave of market conditions.”
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