The peak season from March to April has been over for some time. This year’s “Gold, Three, Silver and Four” actually have special significance. This is the first peak season after three years of liberalization, so the market has high expectations for it, but now As everyone already knows, the results were not satisfactory. The added value of the textile industry in March fell by 3.1% year-on-year, and the added value of the textile industry from January to March fell by 3.2% year-on-year. The expected big orders still haven’t sprung up like mushrooms after a rain in previous years.
In recent years, textile people must have a feeling that there is never a shortage of small orders, while large orders are becoming less and less. Orders of hundreds of thousands of meters are very few.
The blue ocean period is over
The fundamental reason for the decrease in large orders is that the textile industry has passed the “blue ocean” period. After a long period of development, generations of textile people have entered the industry, and the involution of the textile market has become more and more serious. Like in the past, as long as If you are brave, orders of millions of meters are not a problem, but now the cake is still one piece, and more and more people are sharing it. Doesn’t a big order just become a small order?
And after such a long period of selection, some terminal companies have also established relatively fixed partnerships with upstream textile companies. After so many years of development, these textile bosses have also become textile companies of a certain scale. Even if the terminal companies have New demands will definitely go to familiar partners to complete orders. If you want to find a breakthrough in such a closed loop, the difficulty has soared compared to more than ten years ago.
Fashion changes quickly
In the past, because the speed of information dissemination was not as fast as it is now, the changes in fashion trends lasted for a long time. Just as I recall now, the 80s may be one style, and the 90s is another style, but now, fashion trends have changed. It can already change once a month.
With the rise of fast fashion at home and abroad and the development of online store models, dozens of pieces of a style of clothing may be stocked, and then stocked according to consumer needs. This also explains why the “small batch, multi-batch” model has suddenly emerged. Although retail sales of clothing, shoes, hats, and knitted textiles in March were 116.4 billion yuan, a year-on-year increase of 17.7%. In the first quarter, retail sales of clothing, shoes, hats, and knitted textile products were 370.3 billion yuan, a year-on-year increase of 9%. However, due to changes in consumption patterns, the number of large orders has become smaller and smaller.
Giants also entered the scene
What I have been saying above is that there are fewer large orders, but it does not say that there are no large orders. So where have all these large orders gone? Some of the above were taken away by fixed partners, but another part flowed to the market for various reasons. This part is more complicated because of the industrial transfer in the past few years and the layout of leading polyester companies on the weaving end. , the competition faced by textile people can be said to be “grabbing food from the tiger’s mouth”.
Compared with ordinary textile companies, the leaders focus on one word when planning their layout – “inhumane”! The investment is hundreds of millions, with tens of thousands of looms. It adopts the most advanced intelligent management system and is equipped with corresponding printing, dyeing and finishing processes. They can use cheaper raw materials and have greater cluster advantages, which equates to huge cost advantages. This also determines that their prices are low prices that ordinary textile companies cannot reach.
Facing the rapidly changing textile market, the transformation of textile enterprises is also on the way.
product transformation
Although the leader is inhumane, most of these mass-produced fabrics are conventional products, so avoid this track and develop into niche areas. This is also in line with the market’s characteristics of “small batches, multiple batches” .
Thinking transformation
In recent years, the idea of online sales has been deeply rooted in the hearts of the people. Many textile people have promoted their products through online platforms. One textile person said: “90% of their business is obtained from online platforms.”
Although the competition in the textile industry is becoming increasingly fierce and there are fewer large orders, the vitality of the industry is still there. There are always people who need to wear clothes. As long as you can adjust your strategy in time and avoid big pitfalls, you can still make money!
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