Have you ever thought about what luxury is?
The French have this description of luxury: In Alexandre Dumas’ masterpiece “The Count of Monte Cristo”, Monte Cristo entertains guests with two kinds of fish, which are from The small butterfly sharks in the Volga River and the blue eels in the Fusal Lake were simply a fantasy for the transportation conditions of the seventeenth century, so the guests from the French aristocracy were all amazed.
We often hear a sentence called“Poverty limits imagination”, which sounds reasonable at first glance , but in fact the logic of this sentence is putting the cart before the horse. In the luxury goods industry, practitioners are working hard to do one thing all the time, which is to shape things that people can’t imagine into consumer products. They search for rare animal fibers, spin expensive Alxa cashmere and Indian Suvin cotton into yarn and cloth, embroider gold threads and gems on the fabric, let the best craftsmen sew by hand, and perform color matching thousands of times. Just to present this unimaginable sense of temptation.
It is easy to understand when you think about it: people are facing their own imagination There is always a strong curiosity when it comes to things outside, and this curiosity is like a magical spice that allows people to amplify their senses and give added value to their sensory experience. This added value is the luxury we feel many times.
The same is true for touch.
Human beings are always pursuing the ultimate sense of touch. Six thousand years ago, humans began to collect wool, and five thousand years ago, humans began to plant it. Cotton and linen began to be spun by humans before 3,000 BC. Modern industry brought chemical fibers and cellulose fibers to humans, and various fibers were spun into different fabrics through ever-changing textile technologies. In the history of textiles, humans have extremely rich experience and splendid history. As for skin feel, humans have never stopped pursuing the ultimate skin feel. To this end, humans opened trade routes, conducted trade, and even launched wars.
So around 114 AD, a trade route named silk was opened, and merchants from both ends of the Eurasian continent came together for the same coolness. The silky skin texture that travels more than 7,000 kilometers will also make silk, known as the queen of fibers, famous all over the world.
Cashmere is also a precious fabric from Asia. Cashmere was also transmitted from the Kashmir region of the sub-South Asian continent to all over the world via the Silk Road. The lightness, softness and fluffiness of cashmere are unforgettable. It became popular among the European aristocracy, and even Queen Joseph of France, the earliest and most successful queen in history, became a loyal fan.
But can you imagine that there is a fabric that runs through the great Silk Road, integrating cashmere and mulberry silk fibers into one, making it both It has the advantages of cashmere and silk: it is not only soft and fluffy, but also has the smoothness and gloss of mulberry silk. The touch is novel and unique, unlike any traditional fabric, and the upper body feel is very special.
This fabric is silk cashmere.
When it comes to daily clothing, we generally think that breathability and warmth are a fish-and-bone relationship. There are few fabrics that can be as good as silk cashmere. Both. Cashmere fiber has hollow characteristics, which forms a “still air layer” that locks temperature in the fiber. Therefore, compared with other fabrics, cashmere fabric is lighter and more durable.Warmth. The silk fibers are covered with tiny pores, so the silk fabric feels particularly breathable and cool against the skin. Silk cashmere fabric combines the advantages of the two and can keep the body surface at the most comfortable temperature environment when worn on the body.
Wearing in changing seasons is often ignored by us. Spring and autumn are always accompanied by our making do with what we wear, and making do with it often turns into embarrassment. . Wearing too thick will make you hot, and wearing too thin will make you cold, especially in some special scenes – such as in a cold airplane cabin, an over-air-conditioned shopping mall, or an air-conditioned room in every public place.
As long as you are in an air-conditioned room, there will be a “remote control war”. The two sides in the war are the Cold Party, which is dominated by women who are more sensitive to temperature, and the Heat-Afraid Party, which is dominated by men who love to sweat.
The cold party listed a series of scary words such as facial muscle paralysis, frozen shoulder, heat cold, etc., and argued hard with reason, but they never won the battle. The hot party, because the party who is afraid of heat has an impeccable argument: if you are afraid of the cold, you can wear more clothes, but if you are afraid of the heat, you can never take off your clothes.
Perhaps, what we long for is just a little bit more temperature. Silk cashmere is born for this purpose: it has the dignity of high-end ready-to-wear, but also has a wide range of matching capabilities to adapt to various occasions; it is neither not warm enough when the temperature drops suddenly, nor breathable enough when the weather gets hotter; it has The practical features of constant temperature and breathability are also unforgettable as a luxury natural fabric treasure.
