“Adelaide silk cheongsam, cashew flower dress, embroidered boots, I want to wear Xinjiang’s ‘specialties’ home.” Jiangxi tourist Liu Li’s first stop on her Xinjiang tour was to experience ethnic costumes at an ethnic costume shop in Urumqi Shop, wearing the ethnic costumes that I have long admired, “I feel beautiful when I put on this clothes, as if I am also a Uyghur girl.”
In recent years, as tourism in Xinjiang continues to heat up, some entrepreneurs have set their sights on ethnic costumes, and Uyghur uncle Tu Xunjiang Abdulla is one of them. “In 2021, I opened this ethnic costume experience store in Xinjiang International Grand Bazaar.” With the help of a professional design team, he adds five or six new sets of costumes every month, creating immersive costumes for Uyghurs, Kazakhs, Tajiks, etc. A living experience space, tourists have been coming since its opening.
In July, various places in Xinjiang are actively “attracting tourists to Xinjiang” and launching a number of cultural and tourism preferential policies. Xinjiang’s tourism market is recovering and picking up. “We have more and more guests every day,” Tuxunjiang Abula said.
In the clothing store owned by Tayijiang Zulong and Gulijiina Tashmaimaiti, customers are constantly coming to buy. “Adelais silk cheongsam is one of the best-selling items.” Gu Lijiina Tashmaimaiti told the China News Service reporter that Adelais means supple and elegant in Uyghur. As a national-level The craftsmanship of Adelais silk, an intangible cultural heritage, has a history of thousands of years.
Gu Lijiina Tashmaimaiti said that the two of us do design together, and the originality rate of the products in the store can reach 80%. The ingenious fusion of Adelaide silk with cheongsam full of oriental charm not only reflects the perfect interweaving and integration of multi-ethnic cultures in Xinjiang, but also promotes the development of Adelaide silk.
“In recent years, the number of local original fashion designers in Xinjiang has continued to increase. Relying on the advantages of raw materials and electricity prices, local brands have also continued to emerge.” Sun Xiuqin, one of China’s top ten fashion designers and president of the Xinjiang Fashion Designers Association express.
It is understood that Xinjiang’s textile industry has initially formed a relatively complete industrial chain including cotton planting and processing, textiles, clothing, chemical fibers, dyeing and finishing. This laid the foundation for the development of national costumes.
Sun Xiuqin said that the development prospects of local ethnic clothing enterprises in Xinjiang are very good. What we have to do now is to turn “Made in Xinjiang” into “Created in Xinjiang.”
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