Learned: On August 20, sports lifestyle brand Lululemon announced its investment in sustainable materials manufacturer Genomatica and signed a multi-year cooperation agreement to promote Lululemon’s products. using more sustainable raw materials.
The two parties will work together to introduce plant-based nylon to replace traditional nylon fabrics and reduce the impact on the environment. . Nylon is currently the most widely used synthetic raw material in Lululemon products.
It is understood that Genomatica uses biochemical technology and fermentation technology to convert plant raw materials into modular materials that can be widely used, and further produces them into various types of yarns and particles used to make nylon and other materials, replacing the originally used Petrochemical materials. By licensing factories and providing technical support, we have successfully produced these raw materials on a commercial scale.
In this regard, Genomatica stated that it will work closely with Lululemon’s fabric supply chain in the future to bring them materials will be integrated into Lululemon’s future products, bringing a more positive impact to the global nylon market.
“We provide the garment industry with a more environmentally friendly and sustainable solution by combining biochemical technology, fermentation technology and renewable materials. solution,” said Christophe Schilling, CEO of Genomatica.
Lululemon’s vice president of raw materials also said: “Replace most raw materials with sustainable materials. of petrochemicals in our supply chain is an important step towards achieving our sustainability goals. By replacing our nylon with more environmentally friendly products, we will impact half of the synthetic products used in our supply chain.
Last October, Lululemon released its first Environmental Impact Agenda, outlining its social and environmental efforts over the years and its future Strategy. Including, by 2030, products will use 100% sustainable materials and develop towards a circular ecosystem; by 2025, products will use at least 75% sustainable materials; by 2025, provide consumers with new choices and extend the use of products Lifespan, etc.
Recently, Lululemon has launched the largest integrated marketing campaign to date globally. “Feel this FEEL” and enhance product experience.
“As a sports lifestyle brand, we hope to be different from others Intergenerational and gender-specific target audiences engage in dialogue to promote individuals and the entire community to feel, understand and empower themselves. ” said Xie Shuling, senior vice president of brand marketing of Lululemon China.
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