When it comes to which fabrics are selling best these days, whether you ask the salesperson who travels around the market, or the Fujian “Tang Ye” who has the best grasp of the market (Tang Ye: Guys who specialize in “speculating” on hot-selling products in the market) ) will all talk about imitation silk in a tacit understanding!
When the editor recently visited the market, I saw joy in the eyes of the cloth bosses who made imitation silk, and saw full of envy and jealousy in the eyes of the cloth bosses who never made such products! So why is imitation silk so popular? In the final analysis, there are still four words – imbalance between supply and demand. So what is the reason for the imbalance between supply and demand in the fabric market?
1. Affected by “unexpected events”, the goods are not enough!
We all know that imitation silk is mostly used to make summer clothing. Now with the popularity of fast fashion, clothing manufacturers will make whatever is popular immediately. One of the reasons for the popularity of imitation silk this time is also because of H&M, Designers of brands such as ZARA use a large number of such fabrics, and some domestic domestic brands see this trend and imitate it, resulting in a shortage of imitation silk. In other words, the designers of these fast fashion brands turned out to be the “initiators” in promoting the sales of fabrics, turning products that were originally low-end goods into “high-end goods”!
In addition, there are many “unexpected events” in our lives that cause chaos in the fabric market, such as Double 11, Double 12, etc. I vaguely remember last year’s Double 11, which caused many fabric bosses to hold down inventory for several years. They are all gradually being sold out! In order to meet the large demand for orders, e-commerce companies must search for all the required fabrics that can be purchased on the market. In addition, the orders are urgent and must be made in cash, which will inevitably disrupt the normal rhythm of the fabric market. Just like The boss of Bibu joked: “As long as the demand for a certain piece of fabric suddenly increases by 5%, it will inevitably lead to an imbalance in supply and demand in the entire market! Compared with domestic trade and foreign trade, the domestic trade market is a major factor that directly leads to the surge in demand. We Chinese are still It’s really off the beaten track!”
(Conversation with Boss Bu during Double 11 in 2016)
2. Affected by “environmental protection rectification”, the goods cannot be shipped!
During the G20 last year, some dyeing factories in Zhejiang were shut down for renovation due to environmental issues. Zhejiang’s printing and dyeing production capacity was suddenly reduced, which led to the diversion of orders from dyeing factories to the Wujiang area, which caused the already unbalanced printing and dyeing production capacity in Wujiang area to become even more chaotic. Since the beginning of this year, the Wujiang 263 Operation, Jiaxing Xiuzhou District, and Keqiao Xialu Town have all put the weaving industry facing severe tests. As a highly polluting industry, dyeing factories are also facing rectification. Once the dyeing factories are required to suspend operations, the goods will be shipped out. Not coming……
In short, there are many reasons for the imbalance between supply and demand. The author just summarized two points above. During this period, the popular artificial silk will gradually fade as the demand weakens. As the purchase ends and the goods become more abundant, the previously increased price of 10% to 20% will slowly fall back.
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